RELISH

THE ASK

Create a complete identity for Relish an modern eco HD network service, including marketing materials

THE APPROACH

This featured first chapter of Alice’s Adventures in Wonderland embraces the themes of fantasy and psychological drama. Psychodramas place emphasis on psychological elements dealing with themes such as abandonment, coming of age, denial, distorted sequences, and social issues; themes that are relevant in this book. Other themes addressed are time and adventure, as well as the juxtaposition between logic and absurdity, reality and dreams, and innocence and darkness. The communication goal, ‘the absurdity of dreams mirrors the logic of reality,’ represents the protagonist’s journey through the novel. The target audience for this limited edition due to its more serious tones is a mature adult audience between the ages of 18 to 50.