MENU

Carved TV is a motion broadcast package developed for a fictional winter sports network, combining brand identity and animated on-air graphics into a cohesive system. The project includes the creation of a network name, brand identity, and slogan, alongside a full suite of motion graphics and broadcast assets designed to support on-air programming.

Carved TV is a winter sports channel centered on snowboarding and mountain culture. The name Carved references the motion of carving through snow, a defining action within the sport. The network features a range of mountain-based content, including skiing, alpine resorts, and other winter sports that extend this concept, such as ice hockey and figure skating. The slogan, “Meet Us at the Mountains,” reinforces a location-driven identity rooted in community and lifestyle. It functions as both an invitation and a positioning statement, reflecting the energy and culture surrounding snow sports. Carved TV is designed for an audience aged 15 to 45 who are passionate about snowboarding, skiing, and mountain culture. This demographic is drawn to the excitement, independence, and adrenaline of winter sports, while also engaging with the social and lifestyle aspects that surround them.

The visual identity and motion system capture the movement, energy, and atmosphere of mountain life. Typography, colour, motion, and curated footage work together to create a unified broadcast package that feels dynamic, immersive, and tailored to its audience.